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Innovative products and market concepts on display at booth 301.
May 15, 2012
By: TOM BRANNA
Editor
BASF will feature its latest innovations and market concepts runway style in booth 301. Under the new Care Creations global brand for BASF Personal Care, the company will present its innovations, which combine science excellence with a deep understanding of market and consumer needs. Products on display include: Luvigel FIT, a liquid thickener that is tailor-made for clear and smooth hair-styling gels. Based on hydrophobic alkali swellable emulsion (HASE) technology, it works synergistic...
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